A good website is more than just a website that looks nice. If you want to drive more traffic to your website, it must be optimized properly for search engines. In the early years of the Internet, you can optimize your website by just filling it with keywords as many times as you can. However, due to people’s abuse of keyword stuffing, search engine optimization is no longer that simple. Today, search engine providers use a complex set of algorithms and matrices to index web content and rank websites by the keywords used and by how these keywords are used. Skill in SEO takes years to develop through experience and some trial and error. A web designer may have a good eye for design and layout, but he may not have the SEO experience required to be effective. Likewise, an SEO expert may know all the tricks in keyword usage and placement, but he may not have a good eye for design. Therefore, if you want the best website that will bring you more business, your website needs to be created by a web designer and the SEO expert together. Check out this website design kansas city, for an example of what a very good professional looks like.
Keywords and SEO techniques need to be incorporated into the planning of the website. One of the key places where keywords are used is in the URL of the pages. The web designer must find out from the SEO expert what those keywords or key phrases are, then use these to name the pages that he creates. These URLs will be links that are included in the navigation menu, which is another part of SEO.
Search engines look at the logic of how the pages are organized. In the navigation menu, it looks at how the top menu divides into sub-menus, and how the sub-menus further divide into deeper menus. The web designer and SEO expert must work together to design a navigation system that is easy for the end user to use and logical for the search engine to index properly. The search engines will look at the relationship of these pages and will index accordingly. So, the web designer designs the navigation menu to maximize usability to end users, and the SEO expert looks at the menu from the search engine’s perspective for relevance.
Content is still king. As the web designer populates the web pages with content, he should consult with the SEO expert to determine the appropriate keywords to use for the various headings for sections and subheadings for paragraph. The type of paragraph tag used around the keywords will lead the search engine indexer to put a certain amount of weight on the keywords. This should be done when creating content for every page on the website.
Images are a big part in the look and feel of the website. Images are effective in reinforcing an idea presented in the content, but only if the images are positioned appropriately in the content. Web users appreciate images and graphics that can help the understand an idea better. The SEO expert looks beyond what the actual image looks like because search engines do not see the image. Rather, they see the content in the “alt” attribute of the image tag and index these words. The SEO expert will suggest keywords to use to populate the “alt” attribute of each image, making them relevant content to the website. In addition, they will suggest a proper title for the image as well as an appropriate caption, all search-engine friendly. So, the web designer and SEO specialist must work together to add the right information to each image to make them relevant.
When designing a website, the web designer must not ignore the need to design a website that is responsive. This means the website must display correctly on a full-size computer screen as well as on a smaller screen of a mobile device. This need is becoming more and more important as an increasing number of people are accessing the Internet on their smartphones and other mobile devices. If a web user uses his smartphone to browse to a website, and the website does not display well, the user will likely not come back to it, and a potential lead is lost. Not only that, but the action of the web user has a negative impact on the rank of the website. If the end user found the website by using a set of keywords, but leaves the website right away because the design was not responsive to his mobile device, the search engines will flag this website as irrelevant to the very keywords that led the web user to it. This can have significant impact on the popularity of the website. If the website remains unresponsive, over time, it will lose rank and end up far down in the search results where no one will find it.
As a business owner, you know the importance of efficiency. Beware of web designers who downplay the importance of SEO during the design stage. If anyone tells you that you should focus on designing the website first, then go back and work on SEO later, you should go elsewhere for your web design. It is far more time-consuming to fit SEO into a website after it is completed. The very basic elements, like the URLs and navigation items, must incorporate SEO. Going back and optimizing them later may require doing them all over again. Why not design and optimize at the same time? It is a more efficient and effective approach. Plus you can look at social stuff like Who4Design Facebook, to get ideas on what you should do for that!
A talented web designer who is also experienced in SEO has a rare combination of skills and can create an amazing website for you that will bring you more business. If such an individual cannot be found, then you should seek a web development team with an experienced web designer and SEO expert who will work together in creating the website that you have always wanted. In a successful website, good design and good SEO must be present.